Saturday, July 21, 2007

Mercedes-Benz commercial - Alonso, Hamilton and Häkkinen

Taking a tongue-in-cheek approach, the TV commercial shows the two Mercedes-Benz Formula 1 drivers engaging in ‘fierce daily competition’. In the spot, the current Formula 1 front-runner, Lewis Hamilton, wins a race just seconds ahead of the current second-place driver, Fernando Alonso. He celebrates his triumph while he’s still sitting in the cockpit, with a broad grin and a wave of his hand. But only a short time later, as the two racers are driving back to their hotel in a Mercedes-Benz C 63 AMG and a CLK 63 AMG Black Series, Hamilton is momentarily distracted by an attractive woman who happens to be passing by. Alonso quickly takes advantage of the situation and leaves his surprised colleague behind at a traffic light. The game continues when they arrive at the hotel reception desk, on the way to and from their hotel rooms, in the gym, and in the sauna. In all of these arenas, neither of the two is prepared to give way. Despite the blistering heat and their exhaustion in the sauna, each of them wants to be the winner. In the end, the driver who steals the show is the experienced professional Mika Häkkinen, who comes from Finland and therefore knows everything there is to know about saunas. But these outstanding sportsmen would not be the champions they are if they didn’t know how to “lose” with a smile once in a while - even if it’s only at a sauna.

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