Friday, March 2, 2007

Get a Mac - Security

The Get a Mac campaign is a current (2006-2007) television advertising campaign created for Apple Inc. by TBWA, their advertising agency. (...) Mac begins with the traditional "I'm a Mac" greeting in which PC begins to respond, but is interrupted by a Secret Service agent with "Mac has issued a salutation, cancel or allow?". After PC's reply, Mac questions the Agents presence, with PC explaining that it is Vista's new Security feature. PC states that he could turn it off, but then he wouldn't get any warnings at all thus defeating its purpose. The scene ends with the Secret Service Agent requesting of PC - "You are coming to a sad realization, cancel or allow?" in which PC replies "allow" in a depressing tone.

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